About Us

At Sugar's Property, your success is our priority.

We’re committed to delivering the most reliable and results-driven Airbnb management service—always working in your best interest to maximise your property’s potential and returns.

Expert Airbnb Management

We handle everything—from guest bookings to cleaning—so you don’t have to.

Maximised Returns

We maximise your returns by turning your property into a high-performing serviced apartment.

Investor-Led Insight

As fellow investors, we understand your needs and treat your property like our own.

Trust & Transparency

Transparent and trustworthy, we’re committed to putting more money back in your pocket.

Step-by-Step to Property Profitability

Why Choose Sugar's Property?

At Sugar’s Property, we always have our clients’ best interests at heart and work tirelessly to deliver the best possible outcomes. As the driving force behind everything we do, we are committed to offering reliable, high-quality Airbnb management services that you can trust.

We are a full-service agency dedicated to helping landlords maximize the potential of their properties. By managing your property as a serviced apartment, we increase your cash flow and handle every aspect of the process on your behalf. From start to finish, we operate your property as a consistently profitable business—ensuring it remains in excellent condition while reaching its full earning potential.

What sets us apart is that we’re not just property managers—we’re real estate investors too. We understand the value of your investment and treat your property with the same care and attention we would our own. Our goal is to create win-win partnerships that benefit all parties. By optimizing performance and cutting out inefficiencies, we’re able to generate higher returns for our landlords than traditional letting agents typically offer.

Our clients enjoy peace of mind, knowing their investments are in experienced hands.

“We are committed to putting more money back into the pockets of landlords and investors.”

Take the First Step Towards Achieving Your Financial Goals!

Are you intrested in knowing more, or you would like to know if your property could work as a serviced appartment!?

Meet the Team Behind Sugars Property

At Sugars Property, our team is made up of experienced professionals with a passion for real estate, short-term rentals, and delivering exceptional service. We bring together expertise in property management, hospitality, and investment to ensure your property is in the best hands—so you can enjoy peace of mind and better returns.

Erjon Biba

Mihaela Sugar

Mihaela Sugar – CEO & Founder of Sugar’s Property Ltd

Mihaela Sugar – CEO & Founder of Sugar’s Property Ltd
Mihaela Sugar is a dynamic young investor, entrepreneur, and the CEO & founder of Sugar’s Property Ltd, a property management company specializing in serviced accommodation and stress-free solutions for landlords. Known for her tenacity and clear vision, Mihaela brings both heart and strategy to every venture she leads.

Her journey began at just 18 years old, following the loss of her father. Thrust into responsibility, she took over his property portfolio in Romania and quickly immersed herself in learning the intricacies of real estate—particularly in serviced apartments and short-term lettings. What started as a necessity soon became her passion and profession.

With no formal background but a deep hunger to grow, Mihaela successfully transitioned inherited long-term rentals into high-performing holiday lets. That early experience became the blueprint for her UK-based company, Sugar’s Property Ltd, which now helps landlords increase income, reduce property stress, and enjoy hands-off success through short-term rental strategies.

Mihaela leads her business with core values that shape every decision:
Integrity. Honesty. Transparency. Trust. Tenacity.

Currently, she works in close collaboration with her partner and husband, Erjon Biba, CEO & Founder of Eri.B LTD. Together, they invest in UK property—buying, refurbishing, and either reselling or holding them as Airbnb rentals. Their shared entrepreneurial vision and complementary strengths have made them a powerful team in the world of property investment.

Mihaela is not only building a successful business—she’s building a life of purpose, legacy, and freedom through real estate.